SB-68 Is Coming. Don’t Just Comply, Convert your New Regulars
California’s new allergen law goes into effect July 1, 2026.
Turn compliance into a competitive advantage with real-time allergen data, digital menus, and personalized guest experiences.
This Allergen Shift Is Bigger Than Compliance
This Isn’t Just a Regulation. It’s a Menu Transformation Moment.
SB-68 requires restaurant brands to disclose major allergens for every menu item, either directly on the menu or through a digital experience like a QR code.
But this isn’t just about avoiding risk.
It’s about what happens when your menu finally becomes structured, dynamic, and digital:
Guests can instantly filter by allergens and dietary needs
First-time visitors convert faster
Loyal guests feel understood—and come back more often
Your menu starts behaving like an e-commerce experience
SB-68 forces the change. Smart brands use it to grow.
What SB-68 Actually Requires
Starting July 1, 2026, qualifying restaurant chains must:
Identify and disclose major food allergens in every menu item
Ensure allergen data is accurate and kept up to date
Provide allergen information either:
- Directly on the menu or
- Through a digital format (e.g., QR code menu)
Offer an alternative method for guests who cannot access digital formats
Why SB-68 Is Harder Than It Looks
Allergen compliance breaks down when menu data isn’t connected to operations.
Recipes change
Ingredients get swapped
Suppliers update formulations
Locations 86 items mid-service
If your allergen data isn’t tied directly to your recipes and ingredient specs, it becomes outdated fast.
And outdated allergen data isn’t just a compliance issue, it’s a guest safety risk.
How SmartMenu Solves SB-68
Built for Compliance. Designed for Growth.
SmartMenu connects directly to MenuCalc—your system of record for recipes, ingredients, nutrition, and allergens—so your allergen data is always accurate and always up to date
What this means for SB-68:
✅ Real-time allergen updates as recipes or suppliers change
✅ Digital menu experience that meets SB-68 requirements
✅ QR code-ready deployment across all locations
✅ No manual updates, spreadsheets, or duplicate workflows
What this means for your business:
↑ Higher conversion rates
↑ Increased average order value
↑ Stronger guest trust and loyalty
Trusted by Leading Restaurant Brands and Millions of Guests
8,000+ locations use SmartMenu to power digital menu experiences
40,000+ locations rely on MenuCalc for compliant nutrition and allergen data
8 million+ guests use SmartMenu to personalize their menu experience
Millions of guest interactions driven by dietary and allergen filtering
We’ve broken down exactly what restaurant brands need to do to prepare for SB-68—across operations, menu data, digital experience, and compliance workflows.
Download the checklist to:
Build a clear path to July 1, 2026
Assess your current readiness
Identify gaps in your allergen data
Understand your compliance options
Enter your email here to download your SB-68 Readiness Checklist
Turn the SB-68 from Obligation to Opportunity
Increase conversions
Capture guest preference data
Personalize the ordering experience