SB-68 Is Coming. Don’t Just Comply, Convert your New Regulars.
California’s new allergen law goes into effect July 1, 2026.
Turn compliance into a competitive advantage with real-time allergen data, digital menus, and personalized guest experiences.
This Isn’t Just a Regulation. It’s a Menu Transformation Moment.
This Allergen Shift Is Bigger Than Compliance
SB-68 requires restaurant brands to disclose major allergens for every menu item, either directly on the menu or through a digital experience like a QR code.
But this isn’t just about avoiding risk.
SB-68 forces change. Smart menu brand uses it to grow
What SB-68 Actually Requires
Starting July 1, 2026, qualifying restaurant chains must:
Identify and disclose major food allergens in every menu item
Ensure allergen data is accurate and kept up to date
Provide allergen information either:
- Directly on the menu or
- Through a digital format (e.g., QR code menu)
Offer an alternative method for guests who cannot access digital formats
Why SB-68 Is Harder Than It Looks
Allergen compliance breaks down when menu data isn’t connected to operations.
If your allergen data isn’t tied directly to your recipes and ingredient specs, it becomes outdated fast. And outdated allergen data isn’t just a compliance issue, it’s a guest safety risk.
How SmartMenu Solves SB-68
Built for Compliance. Designed for Growth.
SmartMenu connects directly to MenuCalc—your system of record for recipes, ingredients, nutrition, and allergens—so your allergen data is always accurate and always up to date
What this means for SB-68:
✅ Real-time allergen updates as recipes or suppliers change
✅ Digital menu experience that meets SB-68 requirements
✅ QR code-ready deployment across all locations
✅ No manual updates, spreadsheets, or duplicate workflows
What this means for your business:
↑ Higher conversion rates
↑ Increased average order value
↑ Stronger guest trust and loyalty
Trusted by Leading Restaurant Brands and Millions of Guests
locations use SmartMenu to power digital menu experiences
locations rely on MenuCalc for compliant nutrition and allergen data
guests use SmartMenu to personalize their menu experience
Millions of guest interactions driven by dietary and allergen filtering
Get Your SB-68 Readiness Checklist
We’ve broken down exactly what restaurant brands need to do to prepare for SB-68—across operations, menu data, digital experience, and compliance workflows.
Download the checklist to:
Turn the SB-68 from Obligation to Opportunity